Skip to content
SE
menu
Method Platform Services Proof Investors Book intro call
se — ai-transformation — 80×24
$ se --thesis

We structure and prove AI transformation before anyone builds.

Senior product leadership and solution architecture, embedded inside industrial and knowledge-services organisations. Diagnostics first. Engineering only once the value is proven.

Book an intro call See how we work
01 · default mode

From the team behind Synthetic Users · delivered for

  • JPMorgan
  • Samsung
  • Comcast
  • Capgemini
  • AB InBev
  • TikTok
  • Vitra
  • Square
How we tick your boxes

Four things a serious transformation partner has to get right.

01

Diagnose before building

Workflow diagnostics come first. Build is a later, gated phase.

02

PM support now

Senior product managers embedded to lay the work out properly.

03

Architecture next

Solution architecture as workflow designs and data mapping mature.

04

Senior & agile

Test / learn / fail. Boutique economics. Senior people, no body-shop.

01 /  The difference

Not another integrator.

The mainstream program spends the budget before it proves the value. We invert it.

Traditional IT program
▸ Synthetic Engineering
Multi-year plan, quarterly milestones, steering committees
Small embedded squads shipping working artifacts every two weeks against a hard finish line measured in months, not years
Platform and integrations first, value later
POCs in days on off-the-shelf tools; build only where curated data creates defensibility
Build, wait, then analyse
De-risk every agent fast: two-week prototype, two-week limited deployment; below the agreed gain threshold it's killed or pivoted
Large generalist teams, junior-heavy
Named senior specialists, ring-fenced — no bait-and-switch
Consulting fees absorb the budget
Roughly 3× the velocity at a fraction of the cost; capital goes into pilots

The thesis

We put senior product leadership and solution architecture inside industrial organisations — and prove every workflow on a baseline and a delta before a line of production code is written.

Where we work
  • Industrial & manufacturing
  • Engineering-led product companies
  • Energy & infrastructure
  • Consumer & retail
  • Financial services
  • Knowledge services

Start with a paid two-week discovery sprint.

Proof, not claims. Fixed fee, capped, and credited against continued Phase 1 if we proceed.

Book an intro call